Harris poll says people are uncomfortable with web sites using data
When stuff like this makes it into the news I am scratching my head in wonder. Doesn’t this sound like common sense, it shouldn’t take a rocket scientist or a Harris poll for everyone to know - people have issues with stealth marketing, and do not like the idea of personal data being used in stealth ways. Sure there are people out there that willingly give up info and get ads tailored in exchange for cheaper services and such, but when it becomes not so obvious and ads are tailored to people it creeps them out.
From the article I found at yahoo:
Nearly 60 percent of 2,513 people in the United States questioned in a Harris Interactive poll said they were uneasy when Web sites use information about personal online activity to tailor advertisements or content.
Really? Boy if people only knew how much of their private data was being stored, used, bought, sold traded, hacked and otherwise taken advantage of they would be up in arms - if you only knew.